Five years ago, in-memory analytics was once an approach advocated mainly by niche vendors, like QlikTech and TIBCO Spotfire. Now in-memory has become main stream, and some naysayers thought that QlikView's in-memory solution would soon become a "me-too." They suspected the company's 2010 IPO filing just ahead of Microsoft's first release of its PowerPivot in-memory solution was an indication that the vendor wouldn't have staying power.
Fast forward three years and QlikTech is still growing at a double-digit rate (24% for first half of 2013), while traditional BI players are limping along in single digits. Software heavyweights such as SAP (with its Hana in-memory database), Oracle (with Exalytics and a coming 12c In-memory Option) and Microsoft (PowerPivot and a coming Hekaton in-memory database option) have embraced in-memory, and not just for analytics. They're supporting (or planning to support, in Oracle's and Microsoft's case) in-memory transactions as well.
QlikView's in-memory engine has been part of its success, but more important has been its agile deployment capabilities and robust analytics. With the frenetic pace of business, agility now trumps a perfectly architected, broad BI solution, the sweet spot of most incumbent BI platform vendors.
Read the rest of this article on QlikView's differentiators and about Natural Analytics on Information Week.
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