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January 13, 2010


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I agree about good data and bad decisions but I think organizations struggle with bad data too. And with continued tight budgets correcting bad data will be set to the back burner. I think the biggest challenge for BI has been the same for a long time and that is ROI. I had a meeting with a client who knew they needed to improve their BI practices but with a flat budget they could not justify the expense. ROI calcs tend to dwell on nebulous metrics like efficiency, satisfaction the light goes on when you can point to the single business decision that can be made or avoided reaping a huge savings or profit.

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