It’s true – I love these viral marketing apps from BI vendors that are not only fun to test drive, but also, practical! So to celebrate the holiday season, visualization and analytic vendor TIBCO Spotfire has created this fun holiday gift finder (warning, unless you want the continuous jingle tune to draw the ire of co-workers, set your volume to low).
According to Spotfire, the data in the gift finder is based on data from Amazon and includes prices, popularity rankings, and ratings for a subset of product categories. As I wrote in the recent Intelligent Enterprise feature article, users can see the value of in-memory analytics in action here as you interact with data visually.
On the “Shop” tab, you can view a bar chart of products grouped by price and readily filter them by product rating and category. What I found interesting was the “Analyze tab” in which you can see what is most popular by price. So while there are some stereotypes about ladies being big spenders, I thought it was revealing that the most popular high-end gifts are the typical “male toys” – TVs! (Tip: lasso around the dots to see a list of products in the bottom pane that then link back to Amazon.). And when I filter by rating, it’s not the Sony I got my husband a few years ago, it’s the Samsungs!
But as we are all tightening the budget this year, I was curious about the most popular jewelry items with a high rating but in the lower price end. I stumbled across these nice earrings for $155 to discover they are now on sale for $59. Maybe this gift finder is more than a fun demo after all.
Founder, BIScorecard, a resource for in-depth BI product reviews